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Douglas Elliman

Elevating the Agent Experience. As part of Douglas Elliman’s digital transformation strategy, the company has partnered with Invent® to take the agent experience to a completely new level

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About Client

Douglas Elliman is one of the largest real estate companies in the United States. It was founded in 1911 in New York and, over its more than century-long history, has become a significant player in the residential real estate market, particularly in the luxury segment. The company operates a network of offices (approximately 120 according to the latest data) and employs over 7,000 agents.

Douglas Elliman offers a wide range of services: property sales and rentals, marketing of new development projects, property management, as well as additional services such as mortgage lending and title insurance. The company actively invests in real estate technology (PropTech), supporting innovative startups.

Challenges

Enhancing Agent Experience

The need to provide agents a modern, convenient tool that consolidates all essential functions in one place.

Scalability and Industry-Specific Adaptation

Building a platform that can scale and be tailored to the specific needs of the real estate industry.

Digital Transformation of Business Processes

Transitioning from traditional methods to digital solutions, including transaction management, marketing, and customer relationship management.

Delivering Advanced Analytics

Developing a system offering personalized insights, including financial analysis, deal and commission breakdowns, and marketing analytics.

Approach

Douglas Elliman’s Digital Transformation

As part of its digital transformation strategy, Douglas Elliman partnered with Invent® to revolutionize the agent experience.

Powered by Invent iDEaaS™

The MyDouglas portal is powered by the iDEaaS™ platform, which delivers:

A highly scalable enterprise data hub.
Custom adaptation for the real estate industry.
A “single-pane experience” that connects all essential applications used by Douglas Elliman and its agents.

Outcome

This partnership has elevated the agent experience by providing seamless access to tools, data, and integrations, enabling agents to operate more efficiently and effectively in a competitive real estate market.

Key steps included:

Third-Party Integrations:
MyDouglas serves as an integration platform for leading third-party vendors, such as: DocuSign, VideoBolt, Notarize.

Introducing MyDouglas

MyDouglas is an entitlement-based portal designed to provide agents with a one-stop-shop for accessing personalized information and tools, including:

Business and financial analyses.
Deals and commissions payment breakdowns.
Comparative marketing analysis.
StudioPro, a comprehensive platform featuring: A CRM system, Digital transaction management, Custom DIY marketing templates.

Result

Introducing MyDouglas

MyDouglas is an entitlement-based portal designed to provide agents with a one-stop-shop for accessing personalized information and tools

StudioPro

StudioPro – comprehensive platform which includes a customer relationship management system, digital transaction management and custom DIY marketing templates.

New Integrations

Improved the delivery time of new desired integration features comparing to the previous integration company used by Sequoia

Deals & Commissions Payment Breakdowns

The portal provides transparent and detailed breakdowns of deals and commission payments, allowing agents to easily monitor earnings, understand payment structures, and manage their finances effectively.

Comparative Marketing Analysis

Agents can leverage comparative marketing analysis tools to evaluate the effectiveness of their marketing strategies, benchmark against competitors, and refine their campaigns for better results.

Business & Financial Analyses

Agents gain access to detailed business and financial insights, enabling them to track performance metrics, identify growth opportunities, and make data-driven decisions to optimize their operations.

Case studies may not be representative of the experience of other customers and are no guarantee of future performance or success.

What Clients Are Saying

Scott Durkin

President and COO

Invent® has been an invaluable partner in helping us transform our agent’s day-to-day businesses. Now agents, managers and staff have a unique view into the business they represent with lightning-fast search across our databases. We are excited to start leveraging Invent® to streamline and grow our agent’s productivity (and sales volume) . As part of Douglas Elliman’s continuous digital transformation strategy, we have partnered with Invent® to take the agent experience to a greater level of excellence.