
Case Studies
Sequoia Financial Group
Powering Sequoia's Digital Transformation.
Data Integration Excellence: Invent® and Sequoia Partnership
Data Integration Excellence: Invent® and Sequoia Partnership
About Client
Sequoia Financial Group is an SEC Registered Investment Advisor managing over $18B in client assets. (as of 3.31.24)
Sequoia Financial Group offers comprehensive wealth management services, including financial planning, asset management, estate planning, fiduciary consulting, executive compensation planning, and family office services.

Challenges
01
Digital Advisor
Improve the digital advisor experience.
02
Extend the Platform
Ability to easily extend the platform to accomodate new systems and workflows for newly aquired RIAs.
03
Data Capture
Expand data capture across custodians and enterprise CRM system.
04
Design
Present all core data elements in one integrated platform to increase operational efficiency for all users.
Approach
Invent® and Sequoia’s business and technology team jointly defined key data capture needs that would support their firm’s operations and practice management needs.
Invent® delivered the following components to accelerate Sequoia’s capabilities:
- A Data Lake and Data Warehouse for centralized data management.
- Key integration API adapters to accelerate Sequoia’s.
- Enhanced custom Salesforce.com instance and Tableau reporting functionalities.
Outcome
This collaboration enabled Sequoia to achieve efficient data integration, improved reporting, and streamlined operations, empowering the firm to better serve its clients and manage its practices.

Key steps included:
-
Integration of Data Sources:
The solution incorporated data from critical platforms, including: Envestnet Tamarac, Envestnet MoneyGuidePro, Fidelity, Schwab and Salesforce financial services cloud.
Result
Reliability
Implemented a more reliable backend data integration flow between Tamarac reporting and Salesforce Financial Services Cloud
New Integrations
Improved the delivery time of new desired integration features comparing to the previous integration company used by Sequoia
Reduced Costs
Reduced the overall cost of custom development
Case studies may not be representative of the experience of other customers and are no guarantee of future performance or success.